Become a Video Game Ambassador

There's nothing quite like the feeling of helping a young person achieve their full potential...

By becoming a Videogame Ambassador, you will get the chance to directly connect with a diverse group of young people looking for advice, guidance and support as they enter the industry.

It doesn’t matter if you’re an artist, a developer or a studio manager, all you need is enthusiasm, compassion and a love for making games. We provide support, basic training when required and a super friendly community.

Sign up takes fives minutes and you can instantly start browsing through opportunities from initiatives like BAFTA Young Game Designer and Digital Schoolhouse, as well as hundreds of universities and colleges looking for speakers and masterclasses.

If you're an individual who wants to become an ambassador

If you lead a team and want them to become ambassadors

Types of opportunities available

We’ve broken down opportunities into five areas (and don’t worry, you can choose which ones you feel comfortable with when you sign up!)

Careers Talk

Inspire students by talking about your journey into the industry.

Digital Mentorship

Give 1-2-1 careers advice using the digital messaging tool, Slack.


Help hone young peoples specific skills and pass on insider tips of the trade

Game Jam

Help create new worlds and explore a young persons limitless imagination


Work with young people as young as 8 in ridiculously fun activities from initiatives all over the UK
Being an ambassador is so rewarding, it's a great feeling to help younger people find their passion in the industryKirsty VGA
While people might have different motives for joining the VGAs, our participation jointly works toward a common goal of helping the industry evolve, and to make it welcoming and accessible to as many people as possible.Jason Senior Gameplay Programmer, Splash Damage
For me though, the biggest draw in being a VGA is putting a diverse face on the industry to hopefully inspire more people from different backgrounds to join us – the games industry can only get stronger from having a huge range of voices joined to it, giving more interesting opinions and stories that will keep video games relevant and thriving for many, many years to come.Reese Senior Producer, Robot Teddy
The VGAs has my job of facilitating outreach easier. Now I can log onto the platform, find suitable opportunities, share them with the studio and easily put the team in touch with the providers. During COVID times, when events have often been cancelled, it’s made being active in the community possible.Toby Community Manager, Dambusters