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The Video Games Ambassadors (VGAs) is built upon a powerful partnership between Into Games and Ukie. Into Games, a non-profit organisation, focuses on nurturing talent and diversity in the games industry, with a particular emphasis on supporting those from low-income backgrounds. Ukie, the UK's trade association for games and interactive entertainment, unites businesses of all sizes to promote the industry's growth.

Together, these organisations provide the foundation for VGAs, connecting industry professionals with educational institutions to inspire the next generation. Their partnership reflects a commitment to mentorship, inclusivity, and community, making VGAs an invaluable resource for fostering talent and excellence in the UK's games industry.